Growth Marketing & Commercial Operations Consultant
I’m Sierra, an autistic, creative thinker with a scientific background that shapes how I analyze complexity, notice patterns, and understand how interconnected systems function.
I’ve worked across enterprise biotech to high-growth consumer brands, helping leadership teams bridge B2B and DTC systems into a single, coherent commercial operation.
My background sits at the intersection of growth strategy, commercial operations, analytics, and executive communication.
consulting@sierracotton.com
Designing calm, scalable go-to-market systems across marketing, sales, and customer operations, without adding chaos, headcount, or constant meetings.
I help growing companies identify broken systems across marketing, sales, and customer operations and design clear, practical roadmaps to fix them.
This is advisory and architectural work, not execution. I don’t run campaigns, manage tools, or embed into daily operations. I design the system so your team can run it cleanly, confidently, and without firefighting.
What I Do (And What I Don’t)
I Help You:
- Identify process breakdowns, tool overlap, and leakage
- Design clean workflows across marketing, sales ops, and CS operations
- Build KPI and dashboard frameworks that leadership can actually use
- Create implementation roadmaps for internal teams or agencies
- Develop SOP libraries for launches, approvals, reporting, and more
I Don’t:
- Run ads, campaigns, or content calendars
- Go in and build or configure CRM, Shopify, or martech systems
- Manage teams, tools, or vendors
- Sit in recurring weekly meetings
- Offer real-time messaging or on-call support
How I Work
I operate as an independent consultant, not an agency.
That means:
- Structured, time-bound engagements
- Clear deliverables
- Minimal meetings
- Asynchronous-first communication
- No long-term dependency on me
Most projects include:
- A detailed written intake
- 2–3 leadership working sessions
- System diagrams and SOP documentation
- A leadership-ready execution roadmap
- A final handoff walkthrough
When I leave, your team should be able to run the system without me in the room.
Core Engagements
My work is structured around three distinct phases: strategy, diagnosis, and design. Clients can engage at any phase depending on where they’re stuck.
Growth Strategy Intensive
2–3 weeks · $3,000–$4,500
A focused strategy sprint for those who need clarity on direction, priorities, and tradeoffs before investing in execution.
Includes:
- Structured written intake
- One 90-minute strategy working session
- Independent analysis and synthesis
- A written strategy memo outlining priorities, rationale, and recommended direction
- One 60-minute decision walkthrough
This is strategic thinking and decision support, not execution. The outcome is clarity, alignment, and a shared understanding of where to invest energy next.
Go-To-Market Systems Audit
2–3 weeks · $4,000–$6,000
A structured diagnosis of how your current go-to-market and commercial systems actually function across marketing, sales, and customer operations.
Includes:
- Funnel architecture
- CRM and martech stack assessment
- Marketing → Sales → CS handoffs
- KPI and reporting framework
- Creative, compliance, and approval workflows
- Revenue leakage and inefficiency mapping
- A leadership-ready 30/60/90-day roadmap with clear priorities, ownership, and system design recommendations.
This audit shows what’s broken, why it’s happening, and what needs to change, but does not design the future-state system.
Strategy + Systems Audit Package
4–5 weeks · $6,500–$8,500
A combined engagement for teams who need both direction and diagnosis.
This is ideal if:
- You’re unsure whether your challenge is strategic, operational, or both
- You’re entering a new growth phase, pivot, or GTM transition
- You want decisions grounded in real operational reality
How it works:
- Growth Strategy Intensive to clarify priorities and direction
- Go-To-Market Systems Audit to assess whether your current systems support that strategy
- A unified roadmap aligning what you want to do with what needs to change operationally
This package ensures your strategy is grounded and that you’re not fixing the wrong problems.
Systems Architecture Sprint
4–6 weeks · $7,500–$12,000
A deep design engagement where I define exactly how your future-state system should work.
Includes:
- Future-state go-to-market system diagrams
- Tool and data-flow architecture
- SOP library (launches, approvals, reporting, subscriptions, CRM handoffs)
- Dashboard frameworks and KPI definitions
- Implementation-ready documentation for internal teams or agencies
This is design and documentation, not execution. My role is to define the system, not to build or manage it.
Implementation Oversight Window (Optional Add-On)
30 or 60 days · $1,500–$4,000
A short, structured period to ensure your team implements the system correctly.
Format:
- Asynchronous-first (email + shared docs)
- 3 total calls: kickoff, midpoint, close-out (30–60 minutes each)
Includes:
- Review of implemented changes
- Written feedback and corrections
- Gap and risk identification
- Roadmap refinement as needed
This is validation and guidance, not building or configuring.
Strategy & Operations Training (À La Carte)
Focused, finite training modules designed to transfer knowledge and frameworks, not create ongoing dependency.
These sessions are ideal for teams who want to improve how they operate within specific tools or processes, without engaging in broader strategy, audits, or system design work.
Popular Training Topics
- Asana for Go-To-Market Teams
Structuring projects, ownership, and workflows so work actually moves. - Creative & Compliance Approvals with PageProof
Designing approval flows that reduce friction and bottlenecks. - Content Marketing Architecture
How to structure content systems that support growth without content chaos. - Subscription & Referral System Design (Foundational)
Principles and models for retention, referrals, and lifecycle thinking. - Leadership Dashboards & KPI Design
How to define, read, and use metrics leadership can trust. - Launch & Campaign Operations Playbooks
End-to-end launch frameworks that clarify ownership and execution.
Training Formats
Live Session (60–90 minutes)
A structured, discussion-based training tailored to the topic selected.
Pricing: $1,000–$1,750 per session:
- Written SOP or framework
- Loom walkthrough
- Optional 30-minute Q&A
Pricing: $750–$1,250 per module
Async packages are recommended for teams who prefer documentation-first learning and minimal meetings.
Training Bundles
3-Module Training Bundle
$2,500–$3,250
Bundles are designed for teams looking to improve multiple adjacent areas without moving into a full strategy or audit engagement.
Sierra Cotton 